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 Jingdi machinery set research and development, manufacturing, sales in one of the comprehensive production enterprises

1. At each step, the first thing that think of is that the customer's market changes from the seller's market to the buyer's market.

1. Facing many goods (or services), consumers are more willing to accept good quality goods (or services). The quality here not only refers to the internal quality of the product, but also includes a series of factors such as the service quality of the product. Therefore, it is necessary to meet the needs of consumers in many aspects.

2. Should stand in the position of the customer (or the consumer). Improve the service system, strengthen the pre-sale, sale, after-sales service, to customers in the use of the goods to timely help solve various problems, so that customers feel more convenient.

3. Attach great importance to customer opinions, let customers participate in decision-making, and take dealing with customers' opinions as an important part to satisfy customers. Do everything possible to keep the existing customers.

4. Establish all customer-oriented mechanisms. Among them, the establishment of each organization, the reform of service process and so on, should be based on customer needs, and establish a rapid response mechanism to customer opinions.

2. The customer is always right

1. Customers are the buyers of the goods, not the troublemakers;

2. Customers understand their own needs and hobbies, which are exactly the information that enterprises need to collect;

3. Because of the "natural consistency" of customers, the same customer quarrels with all customers.

3. Three elements of customer satisfaction:

1. Commodity satisfaction: refers to customer satisfaction with the quality of goods.

2. Service satisfaction: refers to the customer's positive attitude towards the pre-sale, sale and after-sales service of the purchased goods. No matter how perfect the product is and how reasonable the cost is, when it is found in the market, it depends on services."After-sales service makes long-term customers".

3. Satisfaction with corporate image: refers to the public's positive evaluation of the comprehensive strength and overall impression of the enterprise.

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